🙋‍♀️Binance Unveils Perfume to Bring Women to Crypto

The crypto exchange giant – Binance has unveiled a new effort to bring more women to crypto. And that is…A fragrance! Led by Binance’s female marketing executives, the launch was aimed at celebrating International Women’s Day. The perfume boasts notes of ozone, salt and moss, but it is not the smell itself that’s the focus.

🔶“Bold, distinctive, and deliberately disruptive, CRYPTO isn’t a scent we’re marketing – it’s a message to women that they have a significant role to play in the crypto revolution,” said Rachel Conlan, Binance’s Chief Marketing Officer.

As part of the campaign, Binance will also reward each of the first 5,000 women who complete a beginner crypto course on Binance Academy with $25 in USDT token vouchers.

We at DISCIPLINA can’t help but love the effort! What a great way to bring women to crypto education and the market as a whole!🚀